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Hizb'allah's communication strategy : making friends and intimidating enemies / Rune Friberg Lyme
AuthorFriberg Lyme, Rune Search Wikipedia for Rune Friberg Lyme
PublishedKøbenhavn : Dansk Institut for Internationale Studier, 2009
DescriptionOnline-Ressource (44 S., 230 KB)
SeriesDIIS reports ; 2009,19
Document typeE-Book
Electronic Edition
Halle, Saale : Universitäts- und Landesbibliothek Sachsen-Anhalt, 2013
URNurn:nbn:de:gbv:3:5-50641 Persistent Identifier (URN)
Hizb'allah's communication strategy [0.22 mb]
Managing external communication has proven an increasingly significant concern to Lebanese Hizb'allah. This report argues that the organisation has developed a highly sophisticated communication strategy that enables it to address a variety of target groups efficiently with differentiated aspects of its particular ideologically informed message using the particular media platform best suited for this purpose. In doing so the communication serves two main objectives: first to disseminate aspects of the organisation's religiously informed world-view ideology values motives and moral codes; and secondly to conduct psychological warfare against its enemies. The report outlines the versatility and comprehensiveness of the external and internal media used by Hizb'allah analyses the ideological content of its communication and explains how the organisation takes advantage of different foci rhetoric and media to convey different layers of its ideological package depending on which group is at the receiving end.