What Arabs read : a pan-Arab survey on readership ; phase two ; Algeria, Jordan, Palestine and Syria. Sofia : Next Page Foundation, 2007 ; Halle (Saale) : Universitäts- und Landesbibliothek Sachsen-Anhalt, 2007
Content
1. Research Objectives
2. Research Methodology
2.1. Sampling Universe
2.2. Sampling Methodology:
2.3. Sample Size / Structure:
2.4. Considerations for the Sample:
3. Socio Economic Class definition:
The occupation of the head of household is one of the parameters considered in SEC classification, the higher the position / number of wage earners in any household will mean the higher is the SEC of that household
“A-B” Class
“C1” Class
“C2” Class
“D- E” Class
3.1. Definition of Readers vs. Non Readers in the research: